Product Marketing How to Close the Gap between your New Product and your Customers December 2, 2013December 3, 2013 by James Mello Often, when a new online product is launched, there is a gap between the potential that your software has to…
Article Marketing 3 Article Marketing Tips for Product Marketers December 2, 2013 by James Mello So, you’re interested in article marketing as a way to boost your product marketing strategies and returns? Well good, it’s…
Product Branding 4 Important Product Branding Strategy Tips December 1, 2013December 2, 2013 by James Mello Formulating a solid product branding strategy can be tough. It’s one of those things where it seems partly left up…
Product Marketing Using Selective Demand Advertising for Product Marketing November 26, 2013November 26, 2013 by James Mello You most likely already use selective demand advertising, if you’re advertising something in an established market. You may just not…
Guerrilla Marketing Product Guerrilla Marketing Strategies and Ideas November 25, 2013December 3, 2013 by James Mello Guerrilla marketing strategies have changed a lot over the years, as new technologies, changing social attitudes and collective cultures, as…
Product Marketing 3 Consumer Product Marketing Tips November 24, 2013 by James Mello An effective consumer product marketing strategy is a valuable tool that can help the consumer to know about your product…