B2B Marketing, Product Management, Product Marketing The One Thing You Need to Do to Nail Your User Onboarding June 24, 2019June 24, 2019 by Omri Erel Editor’s Note: This article covers one chapter from the book, “Product-Led Growth: How to Build a Product That Sells Itself,”…
Interview, Product Management, Product Marketing 10 Questions with a Master Product Manager: Adam Long [Automated Insights] December 19, 2018March 8, 2019 by product2market Wouldn’t it be cool to build a product that’s so versatile it powers anything from fantasy football leagues to smartphones…
Product Branding, Product Management, Product Marketing 10 Questions with a Master Product Manager: Mik Lernout [Hootsuite] November 28, 2018December 19, 2018 by product2market It became pretty clear in our conversation with Belgian born, Mik Lernout how he has become such a successful product…
Product Marketing How to Create a Market Positioning Map April 19, 2018April 24, 2018 by Omri Erel A market positioning map is vital to determine the marketing strategy for a firm. This process is generally an effort meant…
Product Marketing Where Does Marketing Meet Customer Service? January 24, 2017October 31, 2018 by James Mello If your marketing and customer service strategies do not meet somewhere, your customers will fall through the gap. Having an…
Product Marketing The Ultimate List of Internet Hosting Service Facts [Infographic] January 14, 2017February 18, 2021 by James Mello Regardless of the industry you work in, you have competitors, which stinks. Imagine a world where you have no competition,…
Product Marketing 10 Digital Marketing Trends to Look Out for in 2017 January 8, 2017October 31, 2018 by James Mello “I’m going to increase conversion rates.” …
Product Marketing The Product Market Expansion Grid Explained January 1, 2017February 9, 2020 by James Mello Created by the father of strategic management, Igor Ansoff, the Product Market Expansion Grid is known to be used by…
Product Marketing Just in Time for Christmas, Pokemon Go Makes a Comeback December 14, 2016December 14, 2016 by James Mello Don’t know about you, but I always knew Pokemon Go had yet to take its final bow. To…