Product Marketing An Overview of Direct Response Marketing May 27, 2014May 27, 2014 by Omri Erel Direct response marketing is a marketing effort aimed at driving immediate action from specific action from the targeted audience. Such…
Product Marketing What is Retargeting and How Does it Increase Sales? May 26, 2014May 25, 2014 by James Mello Retargeting has become one of the most talked about marketing strategies in 2013. Despite the amount of exposure this marketing…
Product Marketing Top 5 Product Marketing Posts May 15, 2014May 14, 2014 by James Mello 1# How to Develop the Right Tone For Your Product’s Message The type of words you use to in your…
Product Marketing The Days of the 4 P’s are Over: Interview with Adobe’s Senior Director of Strategic Marketing May 14, 2014August 16, 2022 by James Mello Marketing as we knew it is long gone. Consumer expectations continually rise to include greater digital innovation. Today’s consumers demand…
Product Marketing Infographic: Understanding B2B Buyer Behavior on the Web and Phone May 7, 2014May 14, 2015 by James Mello B2B buyer behavior changes cyclically depending on various dynamics of the markets. Software Advice and Salesforce partnered for a brief…
Product Marketing The Benefits of Product Market Analysis May 5, 2014May 4, 2014 by James Mello A product that has survived the screening stage of development called the New Product Development or NPD stage needs a…
Product Marketing Top Articles in Product Marketing May 1, 2014April 29, 2014 by James Mello 1# How to Write A Killer Product Description One sure way of marketing your products is by writing excellent product…
Product Marketing What is Services Marketing? April 30, 2014April 30, 2014 by Omri Erel Services marketing is the process of marketing things that is essentially intangible in nature. It involves doing things to something…
Product Marketing How to Market a New Product April 28, 2014April 27, 2014 by James Mello It’s important for you to know how to market a new product. Having a great product is just the beginning;…
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