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Remember that annoying feeling you had when you were shown an advertisement that had nothing to do with your interests? Now imagine getting that in real life. After you’re done imagining, check out this video, showing this exact unfortunate experience. Folks at Google have created a series of videos, presenting “Google Analytics in real life,” with the purpose of promoting their product with the great tagline: “Shopping online should be easy. Discover what your customers are looking for.” This promotion strategy by Google Analytics is a great way to present a product to their target audience and draw them in. Through this creative commercial, Google Analytics is making it simpler for the viewers to realize they’re facing a certain challenge they might have not been aware of and showing them a solution.  


James Mello
James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.