Facebook owned Instagram has officially announced that business tools will soon be available for select qualifying accounts. Instagram found that businesses and companies using their platform needed the ability to do more. After interviewing many businesses they found that there were 3 major needs; standing out, gaining insights, and finding new customers. (A need that any marketer can relate to.)
In order to answer these 3 needs, Instagram Business Tools will include 3 features:– Business Profiles: A business profile will allow business to stand out and allow users to interact more easily, with a “contact button” which when pressed will allow the consumer to call,text, email and find the location they need.
– Insights: The insights feature aims to give business information on their target audience and which posts “resonate” better. This added insight hopes to give businesses the ability produce more relevant and timely content.