In our day and age, where social marketing triumphs Google or “Old School” marketing, the channel you choose to invest your resources in becomes imperative. Marketing agency JBH, in collaboration with Smart Insights and Similarweb, created a comprehensive infographic covering the marketing trends, features, tools and tactics that were used on social media in 2015. It examines the most popular social networks for marketers (number one being Facebook,) the challenges we faced (the fact that active internet users are at 42% penetration only,) and looks into the future. Perhaps the most fascinating thing about this infographic is that it also lists all the new innovation each social network offers, and reminds us the importance of social media for commerce.