Social Media can be the sweetest inhibitor of success for a business, but it can also turn so sour. Take a look at some of the 12 mistakes companies make when using social media as a marketing tool. This Info-graphic by WeBuzz highlights the importance of having direction and common goals when driving your social media marketing down the yellow brick road. One can’t just start driving your business without direction, clarity and a market to target. These 12 mistakes might remind us the correct way to go about integrating your company’s vision in the complex environment of social media.