The past 48 hours have been crazy, following the announcement of Google Pixel. Ever since Google’s announcements of its Pixel phone this Tuesday in San Francisco, many news outlets including; The Verge, Bloomberg, CNET, Usa Today and others have been drawing comparison between the Pixel and the iPhone 7. Aside from both being smartphones, why does everyone seem compelled to compare these two devices? One article by Kef Leswing for Business Insider discusses some of the comparisons being made between the Pixel and the iPhone: “…And when new Google hardware boss Rick Osterloh revealed the Pixel, he couldn’t help but throw shade at the Pixel’s main competitor, Apple’s iPhone. “Pixel has no unsightly camera bump,” Osterloh said before highlighting the device’s virtual-reality capabilities and artificial-intelligence assistant.” Mark Gurman writing for Bloomberg Technology notes that “Google……. debuting a pair of slick and powerful handsets that for the first time will go head-to-head with Apple Inc.’s iconic iPhone.”
In one minute and twenty-one seconds Google compared its Pixel to the iPhone in numerous ways, here are some:
1. It’s NEW! This being in contrast to the iPhone 7, which is, of course, the 7th generation of Apple’s iPhones. Whereas the Pixel is the the first Pixel of its kind (for now).
2. It has a headphone jack. After Apple had received heat for removing the standard headphone jack, Google wanted to reassure fans they would not be following in Apple’s footsteps.
3. There is no camera bump. Another complaint Apple has come under fire for in the past is the bump on the back of the phone created by the camera jutting out. Google hops on the bandwagon here as well.
4. The whole advertisement has an “Apple vibe” to it, the colors in the background, the simplistic style and even the phones floating in mid-air, all of this screams Apple.