What Makes a Great Marketing Executive?
Marketing leaders have undergone a long and challenging process to get where they are today. Overseeing a marketing campaign is complicated, and can come with many challenges as it is an all-encompassing position. There is such a range of aspects that fall into the job description of a marketing executive, it truly takes a vast amount of skill and knowledge to get the job done. Leading a successful marketing team not only requires good leadership and crisis management skills, but knowledge about things like the product line, budget, media costs, and more.