Product Marketing 4 Ways Product Marketers can Boost Lead Generation this Christmas December 12, 2015 by James Mello The holiday season is upon us — prime time for pushing your brand awareness and selling more product. With such…
Product Marketing A Must- See SlideShare – 2015 Ushers a New Age of Internet Trends December 6, 2015 by James Mello It has been a while since I shared a Slideshare, but this one by Kleiner Perkins is crucial for marketers…
Product Marketing 5 Inbound Marketing Tools You Need to Know December 3, 2015December 3, 2015 by James Mello Are you aware that even the most experienced experts can feel overwhelmed with their daily tasks? Of course you are.…
Product Marketing Complete Guide for B2B Lifecycle Content Marketing November 29, 2015December 1, 2015 by James Mello This infographic details a type of marketing approach called lifecycle marketing. It essentially segments contacts according to their place in…
Product Marketing 3 Steps to Building a Strong Online Presence using Influence Marketing November 15, 2015November 17, 2015 by James Mello Gartner Analysts writes, “Digital marketing is what you put into it. The sweat equity of picking, prioritizing, engaging and measuring…
Product Marketing Honda Marketing Video that is Everything We Hoped it to Be November 8, 2015November 8, 2015 by James Mello Honda has been doing top notch brand management for years and its marketing team is constantly busy at trying more…
Product Marketing Marketing’s 5 Best Weekly Articles October 29, 2015 by James Mello This week’s top 5 articles cover the thought-provoking aspects of the good ol’ marketing some of us tend to forget,…
Product Marketing Pepsi Goes Back to the Future, with a Simple, Clever Campaign October 21, 2015October 21, 2015 by James Mello Welcome to the future, Marty and Doc Brown! Where customer experience is personalized, people can help themselves out using self-service…
Product Marketing Great Infographic – Email Marketing Cheat Sheet October 15, 2015 by James Mello For some, Email marketing equals spam, many users find marketing via email a pure harassment and marketers support this claim…
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