The One Thing You Need to Do to Nail Your User Onboarding

June 24, 2019 in B2B Marketing, Product Management, Product Marketing

10 Questions with a Master Product Manager: Adam Long [Automated Insights]

December 19, 2018 in Interview, Product Management, Product Marketing

Author: James Mello

312 posts by James Mello

James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.

Product Marketing

How to Conduct a Market Analysis

April 20, 2014April 22, 2014 by James Mello

The market analysis section looks at the potential market for your products and services as opposed to analyzing your actual…

Product Marketing

This Week’s Top 5 Product Marketing Articles

April 17, 2014April 16, 2014 by James Mello

1# SlideShare: The Top 5 Skills of the Awesome Product Marketer A good product marketer has to possess a number…

Product Marketing

Determining Customer Lifetime Value

April 14, 2014April 13, 2014 by James Mello

If you want to become a professional marketer, you should learn about the customer lifetime value. This number should be…

Affiliate Marketing

Affiliate Marketing Software to Know

April 13, 2014 by James Mello

In recent times, a lot of online marketers have started using affiliate marketing software to sell products online. An affiliate…

Product Marketing

Mixing Eastern Traditions with Modern-Day Marketing

April 9, 2014April 6, 2014 by James Mello

It is the Year of the Horse, and it’s started off very strong for very many businesses. The Chinese zodiac…

Agile Marketing

What is Agile Marketing?

April 7, 2014April 6, 2014 by James Mello

Agile Marketing has been a growing approach to marketing owing to its effectiveness. Taking its inspiration from Agile Development, it…

Product Marketing

The Pros and Cons of Celebrity Marketing

April 6, 2014January 2, 2018 by James Mello

Celebrity marketing has become quite popular and even not-so popular brands have started signing celebrities for their brand endorsements. Celebrities…

Product Marketing

Story Time – Marketing Through Storytelling

April 5, 2014August 13, 2015 by James Mello

Marketers are frequently reminded that storytelling is the key to branding. Your product needs a story in order to provide…