The One Thing You Need to Do to Nail Your User Onboarding

June 24, 2019 in B2B Marketing, Product Management, Product Marketing

10 Questions with a Master Product Manager: Adam Long [Automated Insights]

December 19, 2018 in Interview, Product Management, Product Marketing

Author: James Mello

312 posts by James Mello

James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.

Product Marketing

5 Marketing Mistakes You Must Avoid

February 16, 2014February 16, 2014 by James Mello

We’ve been talking a lot about marketing lately, and while doing so, spending nearly as much if not just as…

Product Marketing

What is Branding in Marketing?

February 14, 2014February 13, 2014 by James Mello

What is branding in marketing? Well, before I get into that to any detail, let me point a few things…

Product Marketing

Killer Lead Generation Techniques

February 13, 2014February 11, 2014 by James Mello

I’m afraid there’s not a whole lot to say about lead generation techniques, at least that hasn’t already been said…

Product Marketing

2 Small Changes that Will Have Big Results in Product Marketing

February 12, 2014February 11, 2014 by James Mello

Even a quality product won’t sell unless it is marketed correctly. The 21st-century marketplace is more competitive than ever before…

Product Marketing

Breaking Down the Marketing Funnel Stages

February 11, 2014February 9, 2014 by James Mello

Oh man, the buzzwords just don’t end, do they? There’s a huge surge in people looking for explanations of the…

Product Marketing

Marketing Automation Tools Comparison – Everything You Need To Know

February 10, 2014February 10, 2014 by James Mello

Underrated Marketing automation tools are certainly an important part of SEO, and especially inbound marketing. There are numerous marketing automation…