Product Marketing Marketing Advice from a Tree: Arbor Day April 24, 2014April 22, 2014 by James Mello As you begin your Arbor Day, you will join millions of others who will be planting trees (or at least…
Product Marketing 3 Ways Expert Product Marketers Handle LinkedIn Removing Products and Services Tabs April 23, 2014April 24, 2014 by Omri Erel The seemingly sudden decision to remove the “Products and Services” tab from LinkedIn has been met with overwhelming negativity. Among…
Product Marketing How to Conduct a Market Analysis April 20, 2014April 22, 2014 by James Mello The market analysis section looks at the potential market for your products and services as opposed to analyzing your actual…
Product Marketing This Week’s Top 5 Product Marketing Articles April 17, 2014April 16, 2014 by James Mello 1# SlideShare: The Top 5 Skills of the Awesome Product Marketer A good product marketer has to possess a number…
Product Marketing 3 Things Baseball Can Teach Product Marketers (About Creating a Devoted Customer Base) April 16, 2014April 16, 2014 by Omri Erel Major League Baseball (MLB) teams do not need fancy promotions or discounts to entice the general population arriving to the…
Product Marketing Understanding The Pragmatic Marketing Framework April 15, 2014January 2, 2018 by Omri Erel The pragmatic marketing approach addresses one of the key challenges a business faces: How to take a marketing a= theory…
Product Marketing Determining Customer Lifetime Value April 14, 2014April 13, 2014 by James Mello If you want to become a professional marketer, you should learn about the customer lifetime value. This number should be…
Product Marketing Mixing Eastern Traditions with Modern-Day Marketing April 9, 2014April 6, 2014 by James Mello It is the Year of the Horse, and it’s started off very strong for very many businesses. The Chinese zodiac…
Product Marketing The Pros and Cons of Celebrity Marketing April 6, 2014January 2, 2018 by James Mello Celebrity marketing has become quite popular and even not-so popular brands have started signing celebrities for their brand endorsements. Celebrities…
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