Facebook alone has more than 1 billion registered users which is the reason why many companies are developing their own Facebook marketing strategy to reach their potential clients. What this means for your marketing efforts is that there is a valuable tool you can and should use in order to attract customers and increase conversions. The beauty of doing marketing in Facebook is that they make it very easy for you. The paid advertisements they offer can be aimed directly at your target market which is why most companies find Facebook marketing to be one of the most convenient in existence. Non-paid Facebook marketing strategies have become less and less effective as this giant social network has put many limitations to them including the amount of people they can reach as well as their visibility. Therefore, I will be talking here exclusively about a paid marketing strategy on Facebook.
Creating a Facebook Marketing StrategyThe strategy consists of four subsequent steps that when followed correctly will bear optimal results. 1. Segmenting the Market The concept of market segmentation appeared on the 1960s and revolutionized the way marketing was done. While before that time products were inefficiently marketed to the whole population, after the concept of segmentation was introduced, companies realized that they could achieve more sales using less resources. In this step, your company has to define exactly the profile of its most probable customer. To do this, you have to ask yourself following questions with regards to your current customers:
- What age range are they in?
- In what place or places are they geographically located?
- What is their marital status?
- What is their education level?
- In what income level are they in?
- A catchy title
- A luring picture
- Good grammar
- A call to action
- Ages between 25 and 35
- Household income +$45,000
- Located in the North of Houston