Product Marketing 25 Awesome Content Marketing Tools To Use Explained by an Infographic September 17, 2015 by James Mello From Facebook to Instagram, From Pinterest to Scoop.it, there are dozens of social media outlets out there. Some are very…
Product Marketing Monthly Roundup of Marketing Articles September 10, 2015 by James Mello I managed to fish some truly unique pieces of marketing journalism this month, it includes a look into the future…
Product Marketing 7 Reasons Why Your Product Launch Was a Failure September 10, 2015October 13, 2015 by James Mello Ever heard of Facebook Home? HP Touchpad? The Nook? The Joojoo? Joost? Well, there’s a reason why. All of…
Product Marketing Funny Video: Advertiser Vs Consumer – The Breakup August 20, 2015 by James Mello This video by Microsoft highlights everything wrong with advertising and it’s important to fully recognize those fault points. This comedy…
Product Marketing Selling Through the Art of Storytelling – Walt Disney Company August 19, 2015October 13, 2015 by James Mello “You cannot bore people into buying your product” — Marketing Guru David Ogilvy. To get people’s attention you need to…
Product Marketing The Machines are Taking over – Top 5 Articles about AI Marketing August 13, 2015 by James Mello I have been waiting a long time to compile this list after reading on this subject, Artificial Intelligence is something…
Product Marketing Top 5 Marketing Articles This Week August 2, 2015 by James Mello This week’s best articles feature topics such as the most viral social media campaign this year, more about the world…
Product Marketing Infographic – Achieving the Perfect Marketing Mix July 28, 2015 by James Mello I often hear people complain that when it comes to marketing expenses, we all suffer from a “blind spot” and…
Product Marketing The Secret Formula to Marketing In The App Store July 23, 2015July 23, 2015 by James Mello The total number of apps people use on average has not changed much over the past few years. This means…