Agile Marketing What is Agile Marketing? April 7, 2014April 6, 2014 by James Mello Agile Marketing has been a growing approach to marketing owing to its effectiveness. Taking its inspiration from Agile Development, it…
Product Marketing The Pros and Cons of Celebrity Marketing April 6, 2014January 2, 2018 by James Mello Celebrity marketing has become quite popular and even not-so popular brands have started signing celebrities for their brand endorsements. Celebrities…
Product Marketing Story Time – Marketing Through Storytelling April 5, 2014August 13, 2015 by James Mello Marketers are frequently reminded that storytelling is the key to branding. Your product needs a story in order to provide…
Product Marketing Top 5 Product Marketing Articles April 3, 2014 by James Mello 1# The Case of Marketing Enablement Professional marketers who are conversant with B2B strategy understand the meaning of enablement. Organizations…
B2B Marketing The Challenges of B2B Market Segmentation April 2, 2014April 9, 2014 by Omri Erel With the rise of high income and middle class families across all regions in the world, business to business enterprises…
Product Marketing Effective Behavioral Marketing Strategies to Try April 1, 2014April 9, 2014 by Omri Erel It is a good idea to implement some effective behavioral marketing strategies in order to attract customers easily. All marketers…
B2B Marketing 5 B2B Marketing Trends You Need To Know March 31, 2014March 30, 2014 by James Mello In the modern marketplace B2B marketing trends are evolving rapidly. Technology is having a transformative effect on B2B sales. Here…
Marketing Research Marketing Research Process Explained March 30, 2014January 2, 2018 by James Mello The marketing research process can be defined as the process of gathering, analyzing and interpreting the information about the product…
Email Marketing Email Marketing Software Reviews March 27, 2014March 26, 2014 by James Mello Email marketing software reviews help marketers to determine which type of software can give the best results when it comes…
![10 Questions with a Master Product Manager: Mik Lernout [Hootsuite]](https://product2market.walkme.com/wp-content/uploads/2018/11/Copy-of-Facebook-of-Large-Mik-Lernout.png)
