Is Reality Advertising Applicable in B2B Product Marketing?

By: Boaz @Blog2Market Amidor Car Giant Volkswagen installed City Emergency Brake technology on a bumper car at an amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was too close to another car. The driver´s reactions were filmed and became a great TV commercial. Can this type of Reality Advertising be applied

Jumping on the #BendGate Wagon – What it Means for Product Marketers

Product Marketers have got to love this one. It’s been a couple of weeks since the iPhone 6 and iPhone 6 Plus came out and the attention these products are receiving are, ironically, for the wrong reasons. The new slim devices are reported to be too flexible. See below for cool examples that speak for themselves and demonstrate