Product Marketing 4 Types of Chief Marketing Officers September 29, 2014September 28, 2014 by James Mello I recently came across an article by Jake Sorofman, an analyst for Gartner on digital marketing, about the Four Main…
Product Marketing Great Infographic: Is Content Marketing Traditional Advertising’s New Rival? September 22, 2014January 1, 2018 by James Mello Content marketing is an emerging force in the marketing arena. It’s a great strategy for improving risk mitigation, lead generation,…
Product Marketing This Week’s Best Articles in Product Marketing September 16, 2014September 14, 2014 by James Mello This week’s best in product marketing offers up some social media marketing strategy, a glimpse into successful challenges, and even…
Product Marketing 4 Good Sales Opportunity Management Solutions September 15, 2014September 14, 2014 by James Mello The difference between companies that merely succeed and companies that thrive and flourish is as simple as Sales Opportunity Management.…
Product Marketing Video: iPhone Trailer- Is Apple’s Marketing Suffering Without Steve Jobs? September 11, 2014September 11, 2014 by James Mello Here’s Apple’s iPhone 6 trailer. It’s very beautiful but not quite the marketing genius that came with Steve Jobs. The…
Product Marketing Micro Marketing VS Macro Marketing – Understanding the Differences September 10, 2014January 2, 2018 by James Mello Micro marketing VS macro marketing encompasses what businesses consider as marketing in popular sense and how a business society makes…
Product Marketing Great Infographic: What is Digital Marketing? September 8, 2014January 1, 2018 by James Mello Almost everyone seems to recognize the importance of using technology to run a successful marketing campaign, but trying to figure…
B2B Marketing Creating a B2B Marketing Plan – Step by Step Guide September 4, 2014September 3, 2014 by James Mello A suitable B2B marketing plan can support both the effectiveness and the efficiency of marketing. It can help to efficiently…
Product Marketing This Week’s Best Reads in Product Marketing September 3, 2014September 3, 2014 by James Mello This week’s best in marketing give us a look into the most important metrics you need to track, but also…
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