Interview, Product Marketing Interview With Janet Cunningham of Sprint October 11, 2013October 11, 2013 by Kevin Goldberg I was lucky enough to speak with Janet Cunningham, Sprint’s Digital Messaging Manager, about how Sprint introduces new digital features…
Email Marketing 5 B2B Email Marketing Tips October 7, 2013December 3, 2013 by Kevin Goldberg We all know how important B2B email marketing is these days, and unfortunately, we all also know how easy it…
Buzz Marketing B2B Buzz Marketing Examples October 2, 2013December 3, 2013 by Kevin Goldberg It may sound like a very modern, perhaps even “edgy” methodology, but believe it or not, buzz marketing is the…
Product Marketing 4 Sensible Product Marketing Tips September 23, 2013September 23, 2013 by Kevin Goldberg Like me, you might have thought at first that pragmatic product marketing might involve some obscure. But, actually, in this…
Guest Post, Product Marketing [Guest Post] 5 Tips for Conducting a Productive Win/Loss Analysis September 19, 2013September 22, 2013 by Kevin Goldberg Whether it’s drafting up case studies, researching white papers, or generating sales sheets, product marketers are continuously tapping into the…
Product Marketing How to Market your Product on Twitter September 13, 2013September 13, 2013 by Kevin Goldberg If you are not marketing your product on Twitter, you are missing out on excellent leads. Having said this, there…
Product Marketing An Insight into the 4 P’s of Marketing Mix Strategic Tool September 11, 2013September 11, 2013 by Kevin Goldberg Marketing is an integral element of business success. It is the business function that identifies the costumer’s needs, determines the…
Product Marketing New ebook – How to Market a New Product and Introduce New Features September 10, 2013October 13, 2013 by Kevin Goldberg I am proud to share with you my new ebook that accumulates my experience along with extensive industry research. In…
Product Marketing 5 Important Product Marketing Research Tips September 9, 2013September 9, 2013 by Kevin Goldberg Product marketing research is one of the most important marketing tools for anyone in the marketing industry. It helps businesses…
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