Interview With Janet Cunningham of Sprint

I was lucky enough to speak with Janet Cunningham, Sprint’s Digital Messaging Manager, about how Sprint introduces new digital features and how they educate their uses on these new features. Sprint, like many wireless providers, is constantly unveiling new features to help customers get the most from their provider. The difficulty of this task is

4 Sensible Product Marketing Tips

Like me, you might have thought at first that pragmatic product marketing might involve some obscure. But, actually, in this case, we’re going to talk about some proven statistics, about product marketing, from top publications. There are many facets to product marketing, and I want to point out one or two important, proven statistics to

[Guest Post] 5 Tips for Conducting a Productive Win/Loss Analysis

Whether it’s drafting up case studies, researching white papers, or generating sales sheets, product marketers are continuously tapping into the voice of their customer. Understanding what the product or service is that you’re offering and who your target audience or customers are translates directly into how you take your product to market. Unfortunately, discovering and

An Insight into the 4 P’s of Marketing Mix Strategic Tool

Marketing is an integral element of business success. It is the business function that identifies the costumer’s needs, determines the target market and promotes the products and services within a market place. The specific elements that make up a marketing strategy are basically referred to as ‘ the marketing mix.’ Marketers incorporate different tools in

New ebook – How to Market a New Product and Introduce New Features

I am proud to share with you my new ebook that accumulates my experience along with extensive industry research. In this ebook I detail effective ways to launch online products and ensure their success. I continue to explain how to position the new product with respect to its competition, and detail techniques for lead generation

5 Important Product Marketing Research Tips

Product marketing research is one of the most important marketing tools for anyone in the marketing industry. It helps businesses identify how changes in a particular market affect the consumers’ behavior. Product marketing research involves gathering, measuring, recording, interpreting, classifying and analyzing data that is related to your product’s market. It enables companies to prepare