Product Marketing The Top 5 Product Marketing Articles This Week December 19, 2013December 19, 2013 by James Mello Another week has come and gone, here are my top 5 product marketing articles this week: 1# Google’s Matt Cutts:…
Product Marketing What is Product Positioning in Marketing December 19, 2013December 19, 2013 by James Mello Recently, I’ve seen a lot of people in forums and other media asking about something I was surprised was still…
Product Marketing Product Marketing vs Product Management December 18, 2013December 18, 2013 by James Mello Product management and product marketing are not the same thing! Now, some of you are going “well of course, what’re…
Product Marketing Easy Upselling and Cross Selling Using WalkMe for Product Marketers December 12, 2013December 10, 2013 by James Mello Upselling and cross selling are the most common ways to market to a customer, because they are the most frequent…
Product Marketing Rules of Creating a Successful Content Marketing Plan December 11, 2013December 10, 2013 by James Mello Content marketing is the big ticket these days, with how integrated the internet is into our daily lives, and with…
Product Marketing Examples of Derived Demand for Product Marketers December 8, 2013January 2, 2018 by James Mello Finding a clear cut set of examples of derived demand for product marketers online is a bit of a crapshoot,…
Product Marketing Choosing the Right Advertising Platform for Your Product Marketing Efforts December 5, 2013December 5, 2013 by James Mello So, it’s time to choose your advertising platform, is it? Oh, that’s a heady decision to make, I know. There…
Product Marketing How to Close the Gap between your New Product and your Customers December 2, 2013December 3, 2013 by James Mello Often, when a new online product is launched, there is a gap between the potential that your software has to…
Product Marketing Using Selective Demand Advertising for Product Marketing November 26, 2013November 26, 2013 by James Mello You most likely already use selective demand advertising, if you’re advertising something in an established market. You may just not…
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