Product Marketing 3 Steps to Building a Strong Online Presence using Influence Marketing November 15, 2015November 17, 2015 by James Mello Gartner Analysts writes, “Digital marketing is what you put into it. The sweat equity of picking, prioritizing, engaging and measuring…
Product Marketing Honda Marketing Video that is Everything We Hoped it to Be November 8, 2015November 8, 2015 by James Mello Honda has been doing top notch brand management for years and its marketing team is constantly busy at trying more…
Product Marketing Marketing’s 5 Best Weekly Articles October 29, 2015 by James Mello This week’s top 5 articles cover the thought-provoking aspects of the good ol’ marketing some of us tend to forget,…
Product Marketing Pepsi Goes Back to the Future, with a Simple, Clever Campaign October 21, 2015October 21, 2015 by James Mello Welcome to the future, Marty and Doc Brown! Where customer experience is personalized, people can help themselves out using self-service…
Product Marketing Great Infographic – Email Marketing Cheat Sheet October 15, 2015 by James Mello For some, Email marketing equals spam, many users find marketing via email a pure harassment and marketers support this claim…
Product Marketing It Can’t Get Much Better Than These 5 Marketing Articles October 11, 2015 by James Mello Marketers and Sales people are very busy, there is always another blurb need to be written, another lead waiting for…
Product Marketing Video Time: Top 10 Marketing Failures of All Times October 1, 2015 by James Mello Coca Cola’s promotion of New Coke in 1985 is still viewed as one of the major fiascos in the…
Product Marketing 5 Powerful and Easy Ways to Product Success October 1, 2015September 25, 2016 by James Mello “The aim of marketing is to know and understand the customer so well the product or service fits him and…
Product Marketing The Very Best of Marketing This Week September 25, 2015 by James Mello This was a wonderful week for marketers with tons of quality articles, but your trusty helper (that’s me!) sorted out…
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