Product Marketing Top Online Marketing Tools You Should Be Using June 23, 2014June 24, 2014 by Omri Erel Every online marketer, experienced or new, knows that it is almost impossible to make any impact if you do not…
Product Marketing 5 Steve Jobs Quotes About Marketing From This Timeless Video June 18, 2014June 15, 2014 by James Mello There is no doubt that Apple’s ‘Think Different’ slogan is still very relevant to product marketers. But the ‘Think Different’…
Product Marketing Expeditionary Marketing Defined June 17, 2014June 16, 2014 by Omri Erel Expeditionary marketing can be defined as marketing for growth. Its main objective is to move companies and firms into new…
Product Marketing Your New Product Launch Marketing Plan June 15, 2014 by James Mello Though planning for a new product launch marketing sounds simple, the day-by-day increasing competition in the market makes it a…
Product Marketing This Week’s Best Articles in Product Marketing June 12, 2014June 11, 2014 by James Mello #1 Does Community Fall Under Product Marketing or Customer Service? This article by Jelena Woehr outlines the key determinants…
Product Marketing INFOGRAPHIC: The Mobile Landscape: 25 Statistics that Will Drive the Future of Mobile Marketing June 11, 2014June 8, 2014 by James Mello With great revolutions happening, there is the rumblings of change in mobile marketplace. Marketing campaigns are gradually shifting to apps…
Product Marketing Why Permission Marketing is the Best Kept Secret June 10, 2014June 9, 2014 by Omri Erel In 2008 marketing guru Seth Godin coined a phrase that has changed the way that we think about getting the…
Product Marketing Community Marketing Ideas Worth Trying June 9, 2014June 8, 2014 by James Mello Community marketing ideas are strategies used to engage the audience in an active, non-intrusive prospect and consumer conversation. This is…
Product Marketing The Insiders Guide To Community Marketing June 5, 2014June 2, 2014 by James Mello Investing in community marketing can offer some of the highest return on investment (ROI) available. It’s an idea that was…