Product Marketing Why Conversion Marketing Will Change Your Business June 2, 2014June 1, 2014 by Omri Erel Conversion Marketing 101 Conversion marketing is a marketing strategy used to encourage potential customers to take specific action. In electronic…
Product Marketing Top 5 Product Marketing Reads May 29, 2014May 28, 2014 by James Mello 1# Pricing is — Part of A Bigger Game Pricing is one of the major factors that determine success of…
Product Marketing Rise and Swine: Why Kraft’s “Wake up and Smell the Bacon” is Subliminal Marketing Genius May 28, 2014May 26, 2014 by James Mello Attention all bacon lovers: Pay attention. The delight of waking up every morning to the scent of bacon can now…
Product Marketing An Overview of Direct Response Marketing May 27, 2014May 27, 2014 by Omri Erel Direct response marketing is a marketing effort aimed at driving immediate action from specific action from the targeted audience. Such…
Product Marketing What is Retargeting and How Does it Increase Sales? May 26, 2014May 25, 2014 by James Mello Retargeting has become one of the most talked about marketing strategies in 2013. Despite the amount of exposure this marketing…
Database Marketing Creating a Database Marketing Strategy May 22, 2014January 19, 2015 by Omri Erel Technology is bringing the use of database marketing to the forefront and having a strong database marketing strategy is key.…
Database Marketing Database Marketing Software You should Know About May 19, 2014May 19, 2014 by James Mello If you are running a business, you must be aware of the latest database marketing software. Before proceeding there are…
Product Marketing Top 5 Product Marketing Posts May 15, 2014May 14, 2014 by James Mello 1# How to Develop the Right Tone For Your Product’s Message The type of words you use to in your…
Product Marketing The Days of the 4 P’s are Over: Interview with Adobe’s Senior Director of Strategic Marketing May 14, 2014August 16, 2022 by James Mello Marketing as we knew it is long gone. Consumer expectations continually rise to include greater digital innovation. Today’s consumers demand…
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