Product Marketing It Can’t Get Much Better Than These 5 Marketing Articles October 11, 2015 by James Mello Marketers and Sales people are very busy, there is always another blurb need to be written, another lead waiting for…
Product Marketing Video Time: Top 10 Marketing Failures of All Times October 1, 2015 by James Mello Coca Cola’s promotion of New Coke in 1985 is still viewed as one of the major fiascos in the…
Product Marketing 5 Powerful and Easy Ways to Product Success October 1, 2015September 25, 2016 by James Mello “The aim of marketing is to know and understand the customer so well the product or service fits him and…
Product Marketing The Very Best of Marketing This Week September 25, 2015 by James Mello This was a wonderful week for marketers with tons of quality articles, but your trusty helper (that’s me!) sorted out…
Product Marketing 25 Awesome Content Marketing Tools To Use Explained by an Infographic September 17, 2015 by James Mello From Facebook to Instagram, From Pinterest to Scoop.it, there are dozens of social media outlets out there. Some are very…
Product Marketing Monthly Roundup of Marketing Articles September 10, 2015 by James Mello I managed to fish some truly unique pieces of marketing journalism this month, it includes a look into the future…
Product Marketing 7 Reasons Why Your Product Launch Was a Failure September 10, 2015October 13, 2015 by James Mello Ever heard of Facebook Home? HP Touchpad? The Nook? The Joojoo? Joost? Well, there’s a reason why. All of…
Product Marketing Funny Video: Advertiser Vs Consumer – The Breakup August 20, 2015 by James Mello This video by Microsoft highlights everything wrong with advertising and it’s important to fully recognize those fault points. This comedy…
Product Marketing Selling Through the Art of Storytelling – Walt Disney Company August 19, 2015October 13, 2015 by James Mello “You cannot bore people into buying your product” — Marketing Guru David Ogilvy. To get people’s attention you need to…
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