The One Thing You Need to Do to Nail Your User Onboarding

June 24, 2019 in B2B Marketing, Product Management, Product Marketing

10 Questions with a Master Product Manager: Adam Long [Automated Insights]

December 19, 2018 in Interview, Product Management, Product Marketing

Author: James Mello

312 posts by James Mello

James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.

Guerrilla Marketing

Killer Guerrilla Marketing Strategies that Work

March 16, 2014 by James Mello

The specific marketing methods or advertising strategies in which you focus on unconventional marketing methods that require a small investment…

Guerrilla Marketing

What is Guerrilla Marketing

March 13, 2014March 13, 2014 by James Mello

Guerrilla Marketing is a marketing and advertising technique that uses unconventional methods and techniques to promote a service, product or…

Neuromarketing

What is Neuromarketing All About

March 10, 2014March 10, 2014 by James Mello

What is Neuromarketing? Neuromarketing is one of the new marketing strategies in play today. It involves use of medical technologies…

Mobile Marketing

4 Mobile Marketing Tips You Must Know

March 9, 2014March 6, 2014 by James Mello

Mobile marketing is when businesses conduct their operations via mobile devices such as phones and laptops among others. This is…

Product Marketing

This Week’s Best in Product Marketing

March 6, 2014March 6, 2014 by James Mello

How and When to Start Marketing Your Product: 4 Steps to Follow Most new entrepreneurs will often get hung up…

Product Marketing

Mobile Marketing Overview

March 5, 2014March 2, 2014 by James Mello

In the last couple of years, mobile marketing has been one of the most popular ways to promote and marketing…

Account-Based Marketing

B2B Account Based Marketing

March 4, 2014March 2, 2014 by James Mello

How important is the role of Account Based Marketing, according to the B2B consulting service professionals? This is kind of…

Product Marketing

3 Types of Vertical Marketing Systems

March 3, 2014November 29, 2016 by James Mello

Vertical marketing systems is a kind of cooperation that exists between the distribution channels that are available in various levels…