Interview, Product Marketing Interview With Janet Cunningham of Sprint October 11, 2013October 11, 2013 by Kevin Goldberg I was lucky enough to speak with Janet Cunningham, Sprint’s Digital Messaging Manager, about how Sprint introduces new digital features…
B2B Marketing B2B Vs B2C Marketing October 10, 2013December 3, 2013 by Omri Erel It’s about time we address the nuances of B2B vs B2C marketing. Marketing professionals often find themselves having to cross…
Email Marketing 5 B2B Email Marketing Tips October 7, 2013December 3, 2013 by Kevin Goldberg We all know how important B2B email marketing is these days, and unfortunately, we all also know how easy it…
Buzz Marketing B2B Buzz Marketing Examples October 2, 2013December 3, 2013 by Kevin Goldberg It may sound like a very modern, perhaps even “edgy” methodology, but believe it or not, buzz marketing is the…
Product Marketing 5 Consumer Product Marketing Tips September 30, 2013September 30, 2013 by Omri Erel An effective consumer product marketing strategy is a marketer’s most valuable tool. In most cases, it’s the only way the…
Product Marketing Must Read Product Marketing Books September 25, 2013September 25, 2013 by Omri Erel Interested in product marketing books? That’s fantastic. While there are any number of great product marketing blogs, videos and websites…
Product Marketing 4 Sensible Product Marketing Tips September 23, 2013September 23, 2013 by Kevin Goldberg Like me, you might have thought at first that pragmatic product marketing might involve some obscure. But, actually, in this…
Guest Post, Product Marketing [Guest Post] 5 Tips for Conducting a Productive Win/Loss Analysis September 19, 2013September 22, 2013 by Kevin Goldberg Whether it’s drafting up case studies, researching white papers, or generating sales sheets, product marketers are continuously tapping into the…
Product Marketing How to Market your Product on Twitter September 13, 2013September 13, 2013 by Kevin Goldberg If you are not marketing your product on Twitter, you are missing out on excellent leads. Having said this, there…
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