Product Marketing Oscar-Worthy Product Marketing Lessons February 27, 2014February 16, 2015 by James Mello The Oscars take place this year on March 2. Last year’s Oscars ceremony was an exception, in that it actually…
B2B Marketing How Do I Improve My B2B Lead Nurturing Campaign? February 26, 2014February 23, 2014 by James Mello There is no denying the impact and success that lead nurturing has had on determining the rate of converting leads…
Vertical Marketing Vertical Marketing Strategies that Work February 25, 2014February 24, 2014 by James Mello Vertical marketing is unlike horizontal marketing as it is geared to sell solutions to a particular company or organization. It…
Product Marketing What is Product Segment Marketing? February 24, 2014February 23, 2014 by James Mello It is not always a best business strategy to focus all your products to all the people. You may at…
Account-Based Marketing 5 Effective Account Based Marketing Tips February 23, 2014 by James Mello In recent years, account based marketing or ABM is getting extremely popular. Bloggers, market research firms and vendors are fueling…
Product Marketing The Best in Product Marketing February 20, 2014February 19, 2014 by James Mello #1- Who Owns Pricing? Written by Mark Stiving, this article is about who is responsible for the sometimes staggering prices…
Account-Based Marketing What is Account-Based Marketing? February 19, 2014February 18, 2014 by James Mello Account based marketing (ABM), also referred to as key account marketing, can be described as a strategic approach to business…
Social Media Marketing Social Media Marketing Mistakes You’re Making February 18, 2014February 17, 2014 by James Mello Social media is now the most powerful medium when it comes to marketing products and services. This is because people…
Product Marketing Crucial Product Promotion Strategies to Know February 17, 2014February 16, 2014 by James Mello It seems to me I just did this literally this month. But, by the rate of people who keep asking…
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