Product Marketing Snapchat Makeover – New Name, New look, Same Sense of Fun September 27, 2016 by James Mello This week was big news for Snapchat, they announced they were breaking into the physical hardware business, and simultaneously to…
Product Marketing Avast, ye! Krispy Kreme Loots Snapchat and Brings the Booty! September 19, 2016September 19, 2016 by James Mello If you’re short a ship and a crew, you can still bring home treasure with Krispy Kreme’s Talk Like a…
Product Marketing Top 5 Product Marketing Podcasts to Tune in to September 18, 2016September 18, 2016 by James Mello Podcasts are a great way of learning about new advancements in your professional field. Brought to you by the experts…
Product Marketing Folks at Google Analytics Really Know Their Customers September 8, 2016 by James Mello Remember that annoying feeling you had when you were shown an advertisement that had nothing to do with your interests?…
Product Marketing Do We Really Care Whether iPhone 7 is Going to Be Revolutionary? September 6, 2016 by James Mello It’s happening tomorrow. For real. Finally. On 10 a.m. PDT, Apple will release the highly anticipated iPhone 7. Surrounding the…
Product Marketing What Happens When SEO and Content Go To Couples Therapy September 6, 2016September 6, 2016 by James Mello After a coworker of mine sent me this video, I just had to share it with you. Set in a…
Product Marketing 8 Marketing Must-Reads from August 2016 August 31, 2016 by James Mello This month I found influencers focusing in on content marketing and social media marketing. I have compiled my monthly list…
Product Marketing Google Punishing “Intrusive Ads,” and Here’s What Marketers Can Do about It August 26, 2016August 26, 2016 by James Mello In Google’s attempt to improve search results for mobile users, the company announced that “intrusive interstitials” may not rank as…
Product Marketing Staying One Step Ahead of the Changing Marketing World – An Interview With Sam Hurley August 21, 2016August 21, 2016 by James Mello I think one of the most important things you can do as a marketer is to attempt to learn as…