Do We Really Care Whether iPhone 7 is Going to Be Revolutionary?

It’s happening tomorrow. For real. Finally. On 10 a.m. PDT, Apple will release the highly anticipated iPhone 7. Surrounding the event itself, there is much hype and excitement. Some of this excitement comes from the almost definitive announcement of the iPhone 7. Another part of the excitement comes from the mystery, Apple has given us

Google Punishing “Intrusive Ads,” and Here’s What Marketers Can Do about It

In Google’s attempt to improve search results for mobile users, the company announced that “intrusive interstitials” may not rank as highly starting January 10, 2017. As Google phrases it in their announcement: “The underlying content is present on the page and available to be indexed by Google, content may be visually obscured by an interstitial. This

10 Marketing Thought Leaders You Should Start Following on Twitter

One of the wonderful and challenging aspects of marketing is how dynamic the field is. Marketers have to keep their eyes open for trends and constant changes in their ecosystem, both online and offline.   In order to garner more useful insights and stay alert for new trends, I use Twitter. However, as i’m sure

Customer Vs. Advertiser: Where does Facebook’s Loyalty Lay

As the website vs. Adblock war rages on, Facebook announced its new approach to tackling the issue at hand. Facebook is giving more control to the user, regarding which types of ads will appear on their newsfeed. Additionally, Facebook will be circumvent-blocking services by creating web ads that are indistinguishable from actual content.   Along

Best of July 16′ – Our Monthly Product Marketing Roundup

Stay up to date with the newest product and content marketing news and techniques with our monthly roundup. Learn about an exciting new announcement from Snapchat, be reminded of the pitfalls in product marketing, see what’s really important in personalization, and brush up on your sales and marketing skills with our July’s recommendations: 1. Pitfalls in

The 3 Marketing Moves That Saved Suicide Squad Can Save You Too

In the wake of the highly anticipated release of DC Comics-derived Suicide Squad, fans and critics around the world have found themselves disappointed yet again by just the latest of a long list of DC films that have proven overwhelmingly underwhelming. Though I won’t spoil the plot, it’s important to note that the film is