The One Thing You Need to Do to Nail Your User Onboarding

June 24, 2019 in B2B Marketing, Product Management, Product Marketing

10 Questions with a Master Product Manager: Adam Long [Automated Insights]

December 19, 2018 in Interview, Product Management, Product Marketing

Author: James Mello

312 posts by James Mello

James is the Lead Author & Editor Product2Market of Blog. James writes for the Product2Market blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Product Marketing.

Top Article This Week – Let’s Discuss Websites

Product Marketing

The Finest Marketing Leaders of All Time

June 14, 2015June 15, 2015 by James Mello

You could have the finest product in the world but if you do not know how to sell it, no…

Product Marketing

Great Infographic: What Influences Purchase of Your Product Or Service?

June 1, 2015June 15, 2015 by James Mello

In order to be effective at influencing a consumer’s purchase, brands need to thoroughly understand the footprint of their brand’s…

Product Marketing

Great Infographic: What Influences Purchase of Your Product Or Service?

June 1, 2015June 12, 2015 by James Mello

In order to be effective at influencing a consumer’s purchase, brands need to thoroughly understand the footprint of their brand’s…

Product Marketing

This Week’s Best Articles In Marketing

May 21, 2015June 4, 2015 by James Mello

Companies must have a great understanding of their clients and use that information to market the product efficiently. This week’s…

Product Marketing

IBM Embarks on a Journey into the Land of Marketing

May 19, 2015June 4, 2015 by James Mello

Last week product marketers were the highlight of show at the IBM Amplify conference. Throughout the conference IBM directors deliberated…

Product Marketing

Sales Analytics and Forecasting Solutions to Consider

May 17, 2015June 4, 2015 by James Mello

Sales Analytics have changed the way marketing strategies are created. Analytic software provides companies with quantifiable data and analysis, supporting…

Product Marketing

My Favorite Articles this Week in Product Marketing

May 11, 2015June 4, 2015 by James Mello

It’s always a good idea to learn from the best when creating a memorable product that everyone wants to use…