The One Thing You Need to Do to Nail Your User Onboarding

June 24, 2019 in B2B Marketing, Product Management, Product Marketing

10 Questions with a Master Product Manager: Adam Long [Automated Insights]

December 19, 2018 in Interview, Product Management, Product Marketing

Category: Product Marketing

Product Marketing

B2B Digital Marketing Tactics and Trends to Know

July 24, 2014July 22, 2014 by James Mello

B2B digital marketing enjoys more predictability and stability because once you secure a relationship with a buyer your ability to…

Product Marketing

The Week’s Best in Product Marketing

July 22, 2014July 24, 2014 by Omri Erel

1. Freakonomics, Separating Equilibria, and Pricing This article by Mark Stiving outlines some of the great stories available in “Think…

Product Marketing

3 Growth Hacks for Product Marketers

July 21, 2014March 8, 2019 by James Mello

Businesses are competing for the highest user traffic and content sharing. There are a few tips that each growth-oriented marketer…

Product Marketing

Creating a Digital Marketing Strategy That Works

July 20, 2014July 20, 2014 by Omri Erel

While creating a digital marketing strategy for your clients you should be clear about your development plans for the future.…

Product Marketing

Viral Marketing Examples You Should Check Out

July 16, 2014July 20, 2014 by James Mello

There are over 100 viral marketing examples from which you can learn how to boost your brand and meet your…

Product Marketing

Viral Marketing Strategies That Work

July 15, 2014July 20, 2014 by Omri Erel

Effective viral marketing strategies can produce increase in brand awareness and help businesses reach their marketing objectives. Marketers create viral…

Product Marketing

Great Infographic: Top Social Media Marketing Trends for 2014

July 14, 2014January 1, 2018 by James Mello

By: James @Blog2Market Mello This infographic is particularly appealing; it clearly highlights the importance of social media for product marketing purposes. It offers…

Product Marketing

This Week’s Best in Product Marketing

July 10, 2014July 10, 2014 by Omri Erel

1. Four Types of CMOs This article by Jake Sorofman sheds some solid insight on the four archetypes of successful…

Product Marketing

Great Marketing Video: Fall in Love with SAP

July 9, 2014July 7, 2014 by James Mello

I recently watched a great promotional video entitled “Fall in love with SAP.” It caught my attention because well, we…